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Michael Gerard Joins Curata as Chief Marketing Officer

07-17-2013

-- Curata Inc., the leading provider of business grade content curation software, today announced that Michael Gerard has joined its executive team as Chief Marketing Officer. Mr. Gerard will be responsible for all aspects of Curata's marketing strategy, including awareness building, demand generation and sales enablement.  

"Michael is joining Curata at a time of rapid growth," said Pawan Deshpande, Curata's Chief Executive Officer.  "In addition to Michael's significant start-up experience, he has contributed to the success of many of the world's largest technology organizations.  We are excited to include him as part of our executive team, helping us maintain our position as the industry's leading business-grade, content curation platform for marketers and publishers."  

"I'm excited about this unique market opportunity to help expand upon the success of Curata", says Mr. Gerard.  "87% of marketers depend upon content marketing as a key part of their success, yet marketers are struggling to feed their content marketing engine with relevant and high quality content.  Curata provides a best in class SaaS curation platform to meet this growing need."

Mr. Gerard brings over 25 years of marketing and sales experience to Curata, having successfully launched and sustained three start-up ventures, and worked with leading multinational technology organizations to optimize their customer creation strategies. Prior to joining Curata, Michael was cofounder of IDC's CMO and Sales Advisory Practices where he worked with companies such as Oracle, IBM, Citrix, Symantec, Salesforce.com, Eloqua and Marketo to improve their marketing and sales productivity. Michael has also held senior marketing and sales roles for major technology industry players and start-up companies such as Kenan Systems, Prospero (mZinga) and Millipore.  

Michael has presented at leading industry events, such as IDC events, MIT Sloan School of Management's events, Sales 2.0 conferences, and SAVO's Sales Enablement Summit. Michael is often cited in leading publications, including BtoB Magazine, Sales and Marketing Management, and Marketing News by AMA; and is a frequent blogger and "Tweeter".  He received his MBA from the MIT Sloan School of Management, a BS in Engineering from Worcester Polytechnic Institute, and an MS in Engineering from Northeastern University.

About Curata

Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.

Media Contact: Jessie Zubatkin, Curata, Inc., 6175000199, media@curata.com


Read more here: http://www.heraldonline.com/2013/07/17/5027966/michael-gerard-joins-curata-as.html#storylink=cpy