Curata Named one of EContent 100 Digital Content Companies that Matter Most
Curata, a Boston-based content marketing software company, announced that it has been named to EContent 100 for the third time in recent years. The prestigious list compiled by EContent showcases companies in the digital content industry that matter the most. EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers.
In particular, Curata was recognized for its product capabilities in the category of “Analytics”, demonstrated by the company’s newest product Curata CMP (Content Marketing Platform) which includes full-funnel content analytics. The product integrates with six data silos including social media, marketing automation, and salesforce automation to provide advanced full-funnel reporting for any content.
"Measuring and attributing the performance of content is one the hardest challenges that marketers face today as investment in content marketing continues to increase. Curata CMP has analytics capabilities that are unparalleled by any other commercial-available technology. We are proud to be recognized as one of the leading companies in the digital content space." said Pawan Deshpande, CEO of Curata.
This year, the EContent noted that the adoption of artificial intelligence for content application was an emerging trend.
“The breakout trend in the content industry this year was definitely the addition of artificial intelligence to augment existing solutions,” said Scott Abel of The Content Wrangler and a member of this year’s EContent 100 judging panel.
Curata’s other product Curata CCS (Content Curation Software) has machine-learning capabilities that enable it to dynamically learn content preferences and uncover relevant content from around the web. Curata CCS previously was named in the the EContent 100 Trendsetting Products in 2014 and 2015.
About Curata: Curata is a content marketing software company headquartered in Boston, MA. Curata software enables marketers to accurately connect sales pipeline, lead generation, and revenue to content throughout all stages of the funnel, and to quickly source and publish the most relevant information from around the web. Learn more at http://www.curata.com/