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Buffer Partners with Curata - Social Media and Content Marketing Join Forces

02-21-2013

Cambridge, MA, February 21, 2013 - Business grade content curation platform Curata can now automatically populate and schedule social posts via Buffer to multiple social channels like Facebook, Twitter, and LinkedIn. The newly announced integration solves pain points for users of both platforms: Buffer empowers Curata users to more intelligently set publishing schedules and push their curated content to social channels; Curata provides Buffer users with a stream of fresh, relevant content for social media posting.

“The efficiency that Buffer provides our customers is invaluable,.” said Bivha Singh, VP of Product at Curata. “Enabling our customers to set up an automated publishing schedule to multiple channels will save them time and energy, along with ensuring their audience is well fed with the content they crave.”

In November 2012, Curata surveyed more than 450 marketing professionals and found that content marketing is the most prevalent and fastest-growing marketing strategy. At the same time, most marketers cited a lack of time, budget, and staff to create and distribute content on a regular basis. Seventy-three percent of participants responded that resources were their biggest marketing challenge, including limited staff, limited budget and creating enough original content.

The joint integration directly addresses these challenges by minimizing the amount of time and steps marketers have to take to consistently publish content to their social channels. In conjunction with Buffer, within the Curata platform, marketers can easily find and organize relevant third-party content on a specific topic; curate and editorialize it; and share that content through a variety of channels including email newsletters, blogs, content management systems, feeds, and social media channels.

"One of the things that comes up the very most from our users is ‘Yes, Buffer helps me share, but how can I find great content in the first place?’” said Leonhard Widrich, Co-Founder of Buffer. “Curata is an incredible tool to make exactly this happen. Being able to organize and discover great content all from one place, and then share it at a better time with Buffer, is a fantastic combo. Anyone who is serious about content marketing and social media will find immense value from this integration."

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Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS.  Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.


Buffer is a smarter way to post your favorite articles, photos, videos and links to your Social Media accounts. All from one place. Full of integrations with other apps, browser extensions and mobile apps Buffer makes sharing easier than ever. Discover more at bufferapp.com