Pictures to Click-thrus: Curata and Zemanta Partnership
CAMBRIDGE, Mass., Feb. 11, 2013 /PRNewswire-iReach/ — Curata, a business grade end-to-end curation software, unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Articles curated with pictures get 47% more click-thru activity than content without, as show in Curata’s Curation Habits Report 2012. Curata, a business grade content curation platform, has integrated with Zemanta’s API to launch the image recommendations, allowing customers to add images not only to curated content, but to topics and original blog content as well.
“This is another fantastic use of Zemanta’s industry leading semantic web API and Curata is a great partner to have in our corner,” said Tin Dizdarevic, Marketing Director, Zemanta.
According to Bivha Singh, Curata’s VP of Product, “this allows marketers to easily optimize their content quickly, giving them the added bonus of images and increasing their click-thru.”
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.
Zemanta is a leading semantic service for bloggers that helps them blog better, easier and faster. By suggesting related posts, pictures, relevant in-text links and tags, bloggers can enrich their posts in a way that gets more traffic, more clicks, more recommendations and makes their posts look more attractive. Zemanta was launched in 2007 after being chosen as a winner of Seedcamp.