LinkedIn’s Jason Miller to Join Curata Advisory Board
Curata, a Boston-based content marketing software company, today announced the appointment of Jason Miller to its advisory board.
Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real return on investment. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. In his book, Jason shares the strategies and tactics of the one-two punch of social media and content marketing to grow your business.
Previously, Miller was the senior manager of social media strategy at Marketo and was responsible for leading the company's global content and social media efforts.
“Content marketing’s potential to impact a company’s lead generation engine is enormous,” said Miller. “I’m thrilled to work with Curata, who is helping hundreds of companies tap into the power of content to grow leads and revenue.”
Miller joins Wordstream CTO Larry Kim as the second member of Curata’s advisory board. Kim founded Wordstream, a PPC marketing software and services company managing over a half billion dollars in ad spend for thousands of customers worldwide.
“Jason is joining our advisory board at an exciting time of growth for our company,” said Curata CEO Pawan Deshpande. “His talent is unmatched in the marketing space. We are fortunate to be able to learn from his immense industry knowledge.”
This appointment comes after the announcement of Curata’s new content marketing platform, Curata CMP. This solution enables marketers to optimize their content production, and more importantly, to identify what content works and does not work across their pipeline to drive leads and revenue.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry's leading business grade content curation software, Curata CCS. Hundreds of companies depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.