Gartner Names Curata a 2015 Cool Vendor for Content Marketing
Leading analyst firm Gartner Inc. has named Curata, a boston-based content marketing software company, a 2015 Cool Vendor* in a March 19, 2015 report entitled "Cool Vendors in Content Marketing, 2015" by Jake Sorofman and Kristen Newbold-Knipp.
The inaugural Cool Vendor for Content Marketing report is designed to highlight interesting, new and innovative vendors, products and services.
"Content has taken on heightened importance in the age of digital," said Sorofman and Newbold-Knipp. "Search, social and multichannel marketing all depend on a steady supply of content that's relevant and resonant with audiences."
"Content marketing is in a period of rapid growth and we're honored to be recognized as a vendor that is leading innovation in this space," said Curata CMO Michael Gerard. "We look forward to continue helping our customers harness the power of content marketing to drive leads and revenue for their organizations."
In addition to this recognition, Curata has recently announced the launch of a new content marketing platform called Curata CMP. This solution enables marketers to scale their content creation process, and more importantly, to identify what content works and doesn't work to create a more predictable and successful content supply chain.
* Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry's leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.