Curata Named an EContent Magazine Trendsetting Product for 2015
The surge in marketing technology investment continues in 2015 as organizations strive to tap into the power of digital marketing. In fact, a recent survey of over 500 marketers reported that 68% of content marketing leaders are increasing investment in marketing technology in 2015.
To recognize the technologies that are "pushing new limits," EContent has deemed several companies as representing "Trendsetting Products for 2015."
Curata, a boston-based content marketing software company, was recognized for the second year in a row amongst this annual listing of products, which was chosen by EContent Editor Theresa Cramer and her team.
"I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry," said Cramer. "Whether you are in need of a content management system to control your digital experience or an analytics tool to tell you how you're doing, you need the right tools at every step of your journey. More and more, tools are going above and beyond, helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella."
Other companies recognized include Adobe, Wordpress, Oracle and Act-On.
"We are in an exciting time of growth for content marketing and it's an honor to be recognized as one of the technologies paving the way," said Curata CMO Michael Gerard. "Curata has played a big part in helping hundreds of marketers build a predictable content supply chain, and we look forward to helping companies enter a new era of data-driven content marketing."
In addition to this recognition, Curata recently announced the launch of a new content marketing platform called Curata CMP. This solution enables marketers to scale their content creation process, and more importantly, to identify what content works and doesn't work across their pipeline.
For more information about the EContent Trendsetting Products list, visit eContentmag.com.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry's leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine andEContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.