EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry
In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
As more marketing practitioners employ content marketing, many companies are emerging with products and services to help streamline the process.
To honor the companies that have had the most significant impact on the digital content industry over the past year, EContent Magazine has announced their 2014-2015 EContent 100.
This annual listing is chosen by a panel of judges and recognizes 100 companies that show achievement in various categories, such as "Social Media", "Content Creation", "Big Data", "Web Content Management", and more. The judging panel consists of EContent Magazine Editor Theresa Cramer, Gilbane Conference Founder Frank Gilbane, The Content Wrangler Founder Scott Abel, among others.
Curata, a Boston-based content marketing software company, was recognized in the "Social Media" category, which names the tools that act as mediators between people and the content which we publish.
"This year we had three new judges and lots of new companies to consider," said Cramer. "Congratulations to all of the companies on this year's EContent 100 List and kudos on all they contribute to the digital content industry."
Other companies recognized include IBM, HubSpot, Google, SproutSocial and Netflix.
"It is an honor to be acknowledged among such influential companies for our contribution to the digital content industry," said Michael Gerard, CMO of Curata. "Curata continues to help companies develop a sound content strategy by using content curation."
For more information about the EContent 100 selection process, visit eContentmag.com.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.
EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.