Curata's Content Marketing Solution Selected as 2014 MITX What's Next Awards Finalist
Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.
Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.
"The finalists that emerged from an unprecedented number of submissions received for this year's MITX What's Next Awards demonstrate the creativity and innovation of our region's rich digital ecosystem," says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. "From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community."
Curata is the leading provider of business grade, content curation software that enables marketers to create and curate the most relevant and highest quality content as part of their content marketing strategy. "We're thrilled to be recognized by MITX as a finalist," states Pawan Deshpande, Curata's CEO. "Our clients' success is our success, which is why the foundation of our award submittal was the stellar results that two of our clients achieved by using Curata – 360 Chestnut and Aternity." Aternity's blog portal(EndUserExperience2Day), which is powered by Curata, has ranked within their top five referral visitor sites in the past year, with referred visitors spending around six minutes on the corporate site. Curata enabled 360Chestnut to increase blog production from 1-2 posts per week to 5-7, grow web site traffic by 40%, and increase Twitter engagement by 25% through Curata's 1-click social media promotion feature.
Curata will be recognized with the other finalists at a gala awards ceremony traditionally attended by over 1,000 of the region's top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx.
Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield a predictable and more successful stream of content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics, along with the option of adding the industry’s leading business grade content curation software, Curata CCS. Hundreds of companies already depend upon Curata to fuel their content marketing engine. Curata was founded in 2007 and is headquartered in Boston, Mass. Learn more at www.curata.com or follow us on Twitter @curata.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.