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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014


The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut


Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership


Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

News Coverage

A Guide to Native Advertising


All marketers should understand what native advertising is, and how it differs from content marketing.

The Perfect Content Calendar


A complete guide to creating an editorial calendar for all content marketing efforts within an organization.

How to Achieve Content Marketing ROI


Proving the ROI of content marketing is a great challenge for many companies. Take the advice of these experts to start your journey.

10 Tips to Create Powerful Visual Content


Ten content marketing experts give advice on why incorporating visual content into your marketing strategy can make a big difference. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: A Visual Content Marketing Strategy.

Highlights from ITEXPO


Eric Lebowitz walks through some of the key highlights from this years ITEXPO which took place in Las Vegas, NV. 

How to Grow Your Audience: Advice from the Experts


Ever published a great piece of content and seen underwhelming results? Ten marketing experts weigh in on this issue and offer up their advice for audience development. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building An Audience Development Strategy for Content Marketing.

Foster Relationships with Curation


With a rise in content marketing, companies are realizing that taking advantage of content curation can potentially enhance relationships with customers, turning them into opportunities down the road. 

Content Marketing Overhaul


Give your content marketing strategy an overhaul with the help of an infographic on some of the best content marketing tools. The list is broken down by content research, organization, creation, promotion, and analytics. 

Content Marketing Wisdom: An Interview with Brian Kardon


An interview with Brian Kardon, CMO of Lattice Engine, highlighting key insights on content strategy and content ROI. In addition to this interview, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building a Content Marketing Strategy.

Content is Crucial to Online Communities


When trying to kickstart an online community, creating content is the best way to get the conversation started. Here are 11 ways to generate content for your community.

Use Social Media to Gain Subscribers


If you put out a newsletter, social media can help you pick up subscribers. Read on for tips of how to use teasers, paid posts and much more.

8 Ways to Use Content Curation Every Day


Heidi Cohen boldly proclaims that, "2014 is the year of content curation." Read her article to find out why it's so popular and then learn nine ways to use it as a part of your content strategy.

How to Crowdsource Content — From Your Own Team


It seems as if every content creator is struggling to fill up an editorial calendar. One solution is to source content and ideas from within their own  organization. Here's how to do it with ease.