Media Contact: media@curata.com

Press Releases

Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

2014-01-08

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

2013-12-12

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership

2013-02-12

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

News Coverage

10 Tips to Create Powerful Visual Content

08-20-2014

Ten content marketing experts give advice on why incorporating visual content into your marketing strategy can make a big difference. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: A Visual Content Marketing Strategy.

Highlights from ITEXPO

08-18-2014

Eric Lebowitz walks through some of the key highlights from this years ITEXPO which took place in Las Vegas, NV. 

How to Grow Your Audience: Advice from the Experts

08-15-2014

Ever published a great piece of content and seen underwhelming results? Ten marketing experts weigh in on this issue and offer up their advice for audience development. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building An Audience Development Strategy for Content Marketing.

Foster Relationships with Curation

08-15-2014

With a rise in content marketing, companies are realizing that taking advantage of content curation can potentially enhance relationships with customers, turning them into opportunities down the road. 

Content Marketing Overhaul

08-13-2014

Give your content marketing strategy an overhaul with the help of an infographic on some of the best content marketing tools. The list is broken down by content research, organization, creation, promotion, and analytics. 

Content Marketing Wisdom: An Interview with Brian Kardon

08-08-2014

An interview with Brian Kardon, CMO of Lattice Engine, highlighting key insights on content strategy and content ROI. In addition to this interview, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building a Content Marketing Strategy.

Content is Crucial to Online Communities

08-01-2014

When trying to kickstart an online community, creating content is the best way to get the conversation started. Here are 11 ways to generate content for your community.

Use Social Media to Gain Subscribers

07-29-2014

If you put out a newsletter, social media can help you pick up subscribers. Read on for tips of how to use teasers, paid posts and much more.

8 Ways to Use Content Curation Every Day

07-28-2014

Heidi Cohen boldly proclaims that, "2014 is the year of content curation." Read her article to find out why it's so popular and then learn nine ways to use it as a part of your content strategy.

How to Crowdsource Content — From Your Own Team

07-25-2014

It seems as if every content creator is struggling to fill up an editorial calendar. One solution is to source content and ideas from within their own  organization. Here's how to do it with ease. 

No Blog? No Problem!

07-16-2014

Many companies want to create a community, but simply don't have the resources to sustain a blog. Take a look at six other ways to engage customers, such as curating content and sending email newsletters.

FInd the Right Content Marketing Technology

07-07-2014

Every year, developers create more and more technology to help streamline the content marketing process. Atomic Reach provides a comprehensive guide to choosing the best technologies based on your needs.

Introducing the Marketing Technologist

07-07-2014

Every content marketing team should consist of people who are passionate and knowledgeable about marketing, but what about people who are tech-savvy? Scott Brinker says that as the industry becomes more interactive, teams should consider hiring a specialized marketing technologist.

Signal Success with These Key Indicators

07-03-2014

Are your executives convinced on the idea of content marketing? If not, be sure to show the key performance indicators such as reach, engagement and conversion rates. 

Stategy for Small Marketing Teams

06-30-2014

Trying to create a content marketing strategy with limited team members? Ann Handley of MarketingProfs provides tips and tricks for small marketing teams to optimize their resources.

Scaling Content with Curation

06-27-2014

Some people estimate that marketing has become a 4 billion dollar industry, in part due to the growth of content marketing. But with this growth comes challenges — such as learning how to scale the content. That is where curation comes in.

Climbing the Content Ladder with Curation

06-27-2014

There is no doubt that the content marketing industry is experiencing an incredible boom right now. But how do we scale all of this content? Jonny Rose says curation is one option.

Simplifying the Curation Chaos

06-27-2014

Content curation can be tedious, but it is a key factor to any company's content marketing strategy. Thankfully, there are many tools to streamline the process.

The Secret to Productivity

06-23-2014

Twenty-five sales experts share a secret they've surely been guarding: how to stay productive. From walking to meditating to unsubscribing to emails, these tips and tricks will keep you at the top of your game.

Content Marketing: Past, Present and Future

06-23-2014

The future of content marketing has endless possibilities and Curata CEO Pawan Deshpande says this is just the beginning for the content curation software company. BostInno interviews Deshpande on founding the company in 2007 and how it has evolved since then. 

Content Curation: Back to Basics

06-19-2014

It's time to stop egocentric marketing and start curating. What will you get? An increase in social lead generation, thought leadership, and an overall trusted source for sharing high quality content. 

Sifting Through the Content Overload

06-16-2014

Trying to find worthwhile content can be a challenge. Cue content curation, a strategy that allows businesses to cut down on this search time for customers. Curata CEO Pawan Deshpande offers his thoughts on the future of content marketing, curation and content strategy.