Media Contact: Jessie Zubatkin at or 617-500-0199

Press Releases

Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014


The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut


Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership


Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

News Coverage

No Blog? No Problem!


Many companies want to create a community, but simply don't have the resources to sustain a blog. Take a look at six other ways to engage customers, such as curating content and sending email newsletters.

FInd the Right Content Marketing Technology


Every year, developers create more and more technology to help streamline the content marketing process. Atomic Reach provides a comprehensive guide to choosing the best technologies based on your needs.

Introducing the Marketing Technologist


Every content marketing team should consist of people who are passionate and knowledgeable about marketing, but what about people who are tech-savvy? Scott Brinker says that as the industry becomes more interactive, teams should consider hiring a specialized marketing technologist.

Signal Success with These Key Indicators


Are your executives convinced on the idea of content marketing? If not, be sure to show the key performance indicators such as reach, engagement and conversion rates. 

Stategy for Small Marketing Teams


Trying to create a content marketing strategy with limited team members? Ann Handley of MarketingProfs provides tips and tricks for small marketing teams to optimize their resources.

Scaling Content with Curation


Some people estimate that marketing has become a 4 billion dollar industry, in part due to the growth of content marketing. But with this growth comes challenges — such as learning how to scale the content. That is where curation comes in.

Climbing the Content Ladder with Curation


There is no doubt that the content marketing industry is experiencing an incredible boom right now. But how do we scale all of this content? Jonny Rose says curation is one option.

Simplifying the Curation Chaos


Content curation can be tedious, but it is a key factor to any company's content marketing strategy. Thankfully, there are many tools to streamline the process.

The Secret to Productivity


Twenty-five sales experts share a secret they've surely been guarding: how to stay productive. From walking to meditating to unsubscribing to emails, these tips and tricks will keep you at the top of your game.

Content Marketing: Past, Present and Future


The future of content marketing has endless possibilities and Curata CEO Pawan Deshpande says this is just the beginning for the content curation software company. BostInno interviews Deshpande on founding the company in 2007 and how it has evolved since then. 

Content Curation: Back to Basics


It's time to stop egocentric marketing and start curating. What will you get? An increase in social lead generation, thought leadership, and an overall trusted source for sharing high quality content. 

Sifting Through the Content Overload


Trying to find worthwhile content can be a challenge. Cue content curation, a strategy that allows businesses to cut down on this search time for customers. Curata CEO Pawan Deshpande offers his thoughts on the future of content marketing, curation and content strategy.

Let Go of Your Syndication Hesitations


Kaitlin Stich of BrightTALK poses the simple question: Why do B2B marketers need to syndicate content? The answer lies in the data. Take a look at this article urging marketers to let go of their syndication hesitations.

Mapping out the Content Marketing Jungle


Are you trying to navigate through the content marketing jungle without getting eaten alive? Listen in as Pamela Muldoon interviews Curata CMO Michael Gerard on topics ranging from the content mix to today's content marketing technologies. 

Seven Ugly Truths About Content Marketing


In a recent content marketing report, 93% of B2B marketers say they are using content marketing this year in their efforts. The plethora of online content is astounding on the topic; more than 1 billion search results appear.

26 Free (or Free-to-Try) Content Curation Tools


Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world.

EContent's Trendsetting Products of 2014


If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry.

What Makes Content Connect? Quality


With 90% of advertisers now using content marketing (and 60% planning to up their budgets), it’s no surprise that most of it is already invisible to consumers. And with 60% of those companies planning to increase their budgets this year, according to a new report from Forrester, quality is the key to breaking through.

A Guide to Content Curation


These days, you can't really call yourself a content marketing expert unless you know more than a thing or two about content curation. Content marketing as we know it involves a basic set of responsibilities including content creation and distribution.

SEO and content writing tips


Learn about SEO audits, the latest updates, how to steal the competition's links and more SEO, content and writing tips.

The 5 Best Growth Hacks to Increase Blog Post Conversions


Running a successful blog requires more than simply copying and pasting content or curating it from blogs elsewhere on the web. Any time you want to run a truly successful blog or website, understanding a few of the best growth hacks to increase blog post conversions is a must.