The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata releases the “simplest, cleanest and easiest” feed reader.
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Intelligent content reader targeted towards businesses
Product integration empowers marketers to schedule social media postings of curated content
Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Mobile Access Enhances Productivity for Time-Strapped Marketers
Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Features strategic techniques for marketers to drive content marketing results
Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Proven technology start-up leader oversees roadmap for Curata
New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Downloadable resource details benefits and real-world use cases of the emerging content marketing practice
B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs
Customers to participate in interactive forum on content curation outlook and best practices
Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content
Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor
Curation technology to highlight key events, trends and discussions during week-long experience in Boston
Findings from company's B2B Marketing Trends Survey will be unveiled at event
Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector
Professional forum for content curation best practices and insights
Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights
AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi
First annual content curation adoption survey finds that almost half of marketers now implement this strategy
Makers of Curata reveal secrets to successful content marketing
"Brave New World: Debating Brands' Role as Publishers" to include insight from leading journalists, technologists and marketers.
Marketing technology provider partners with agencies to support effective content curation initiatives through flagship technology solution
Online Marketing Institute Course and AMA Webinar to Provide Best Practices and Common Pitfalls for This Emerging Content Marketing Strategy
HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results
Boston Business Journal's 40 Under 40 Honor Underscores Civic Involvement and Online Marketing Leadership
Highlights of All Events to Be Shared via Curata-Powered News Portal
B2B Marketing Industry Veteran Will Drive Marketing Strategy, Position Start-Up for Continued Growth
Here's a look at best practices for content curation SEO, as well as potential pitfalls to avoid and ethical considerations to help guide your SEO strategy.
Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing – ranging from scalable content creation companies, to content analytics companies – is staggering.
Most content marketers rely on analytics such as page traffic, visitors, and shares - the same metrics they’d use for any other online marketing campaign. But content curation is a little different.
The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.
Consistent reading is a great way to help improve your writing. Here are 4 content marketing blogs worth checking out.
Ethical content creation is giving readers valuable content that reads more like journalism than marketing-speak. Excel at this, and you’re well on your way to a solid content strategy.
Content curation has become an important part of the content marketing mix. Here are ten tools to use in your content curation efforts.
The last couple of years have brought us plenty of trends. Content marketing might be one of them, but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.
The Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2014 MITX What's Next Awards.
Thank you to everyone that attended MassTLC’s sold out Sales and Marketing summit “Building a Lean, Self-Perpetuating Marketing Machine” on April 4, 2014. The day started off strong with the sun shining brightly at the UMASS Boston campus – finally! Two guest bloggers provided terrific overviews of the event. Michael Gerard, CMO at Curata, penned the first post with key takeaways across each session at the summit.
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data they gathered from more than 500 marketers.
Content marketing is a hot topic among publishers, marketers, and content providers in general. Despite the buzz, confusion still abounds. From how to define content marketing to how to execute a strategy-and reach your goals-many companies are still struggling with the details of content marketing.
Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales.
Is content marketing a lie or do content marketing and 'native advertising' have a role to play in communicating sustainability and green stories?
As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands.
The Ultimate Content Marketing Tools List infographic created by Curata appears first in Lead MD's 10 winners of the Content Marketing Nation Contest.
Is content shock real? Mark Schaefer defined the term. Here is what 24 content marketing experts think about content shock.
Content marketing organization doesn't have to make you crazy. Check out these four proven tips to help your team unify their efforts.
From content shock to content schlock, content marketing has come under increasing scrutiny in 2014, as the market oscillates between banal "me-too" tips and reactionary treatises against content marketing.
While content is an essential part of any comprehensive marketing strategy, it’s not a magic bullet—nor will it solve all of your marketing woes.
Content marketing is an essential part of leading marketing strategies today. According to surveys conducted by Curata, marketers from over 500 organizations identified their top three content challenges as “limited staff, limited budget, and creating enough content.”
Overview of 25 content marketing tools for creation, curation, promotion/distribution, and analytics/tracking to help you grow your business.
Do you need help curating content? Do you wish you had a tool that could distribute your content to a targeted audience? This infographic may have some answers.
Discover the latest Google algorithm news, new plans for 'not provided,' as well as expert content tips.
What's your lean content definition? Not sure? Here are 22 definitions of lean content by content marketing experts to help guide you.
In an age of videos and internal social sharing, creative communicators are thinking deeply about content and results, says Chuck Gose, vice president of solutions marketing and global practice leader for employee communications at RMG Networks.
Many marketers don't focus enough on their content marketing ROI. Here are some simple ways to measure and optimize your content's ROI.
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business.
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
2014 is the year of content quality. Here's the content quality definition as given by 25 content marketing experts.
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.
#1 – My favorite article of the week was Content Curation in Action: 360Chestnut which was posted on Curata’s blog site. As marketers, we tend to talk a lot about what proper strategies and techniques, what you should and shouldn’t do, and our opinions on what will yield the best results. But, we just don’t spend enough about putting all that good information in place and showcasing the results.
Most marketers are continuing to increase their investment in content marketing. Find out how to keep your marketing efforts from getting lost in the stampede.
If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry.
Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.
According to Curata's recent survey on content marketing tactics, many marketers said they are planning to ramp up their content efforts in the coming year. However, they also said they are facing many challenges, chief among them: limited staff, limited budget, and creating enough content.
A recent study conducted by Curata found that over 70% of businesses are planning to increase their content marketing budget in 2014. Why, you ask? The value of content marketing is well worth the expense.
The evolution of content marketing can be best understood with this fantastic illustration from the folks at Curata.
Here's a new marketing term for you: Content curation. Curation is defined as 'when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest-quality digital content on a specific topic for their target market,' according to the Curata.
Here are 5 things to focus on in order to convince the ‘C’ suite to approve your content marketing budget and resource recommendations.