The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata releases the “simplest, cleanest and easiest” feed reader.
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Intelligent content reader targeted towards businesses
Product integration empowers marketers to schedule social media postings of curated content
Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Mobile Access Enhances Productivity for Time-Strapped Marketers
Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Features strategic techniques for marketers to drive content marketing results
Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Proven technology start-up leader oversees roadmap for Curata
New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Downloadable resource details benefits and real-world use cases of the emerging content marketing practice
B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs
Customers to participate in interactive forum on content curation outlook and best practices
Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content
Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor
Curation technology to highlight key events, trends and discussions during week-long experience in Boston
Findings from company's B2B Marketing Trends Survey will be unveiled at event
Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector
Professional forum for content curation best practices and insights
Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights
AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi
First annual content curation adoption survey finds that almost half of marketers now implement this strategy
Makers of Curata reveal secrets to successful content marketing
"Brave New World: Debating Brands' Role as Publishers" to include insight from leading journalists, technologists and marketers.
Marketing technology provider partners with agencies to support effective content curation initiatives through flagship technology solution
Online Marketing Institute Course and AMA Webinar to Provide Best Practices and Common Pitfalls for This Emerging Content Marketing Strategy
HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results
Boston Business Journal's 40 Under 40 Honor Underscores Civic Involvement and Online Marketing Leadership
Highlights of All Events to Be Shared via Curata-Powered News Portal
B2B Marketing Industry Veteran Will Drive Marketing Strategy, Position Start-Up for Continued Growth
Most marketers are continuing to increase their investment in content marketing. Find out how to keep your marketing efforts from getting lost in the stampede.
If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry.
Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally.
A recent study conducted by Curata found that over 70% of businesses are planning to increase their content marketing budget in 2014. Why, you ask? The value of content marketing is well worth the expense.
The evolution of content marketing can be best understood with this fantastic illustration from the folks at Curata.
Here's a new marketing term for you: Content curation. Curation is defined as 'when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest-quality digital content on a specific topic for their target market,' according to the Curata.
Here are 5 things to focus on in order to convince the ‘C’ suite to approve your content marketing budget and resource recommendations.
In January 2014, a group of prominent tech CMOs and Marketing VPs from the Greater Boston area came together for an engaging peer-to-peer discussion. Organized by MassTLC and led by David Skok of Matrix Partners and Mike Volpe of HubSpot, these experts raised a number of thought-provoking questions.
Create landing pages that convert with these tips - and more - like a post just about the semicolon.
One of the primary appeals of content marketing is that it’s a relatively low-cost, high-impact tactic. Gone are the days of huge spends on hit-or-miss campaigns.
Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years.
Just two years ago content marketing as a definition was still new and in the beginning stages of it's evolution. Fast forward to present day, and it's now a common term marketers of all kinds integrating this into their marketing plans.
As CSO of the MENA region’s first specialist content marketing agency, I have to stay on top of the latest/best content aggregation tools on the market. Here are five I highly recommend.
Content marketing has been a major trend that’s likely to continue into 2014 and beyond as brands hone their content strategy and use it in innovative ways to engage and attract customers.
As professional bloggers, PTBA members will already be well attuned to the rise of content curation as part of digital marketing strategies. Travel brands, tourism boards and other organisations are very interested in finding relevant content and then sharing it with their audiences.
A consistent flow of helpful content is a proven way to attract qualified leads through your website. Learn how a content curation strategy can help!
One of the key challenges in content marketing is being able to create enough great content.
The world is flooded with ideas for creative and valuable articles, videos, and podcasts. What we see far less of is execution.
Curate content like a boss with the posts in this week's collection of tips. You'll also find expert advice on writing for the right audience and more.
Yeah you know me. Here are tips for mapping out your content curation strategy.
Crowdsourcing involves the collaborative creation of content by communities of engaged users.
Content marketing may not be anything new, but it is constantly gaining in adherents. According to a recent Curata survey, 71 percent of marketers are planning to increase their content marketing investment in the year 2014, with large enterprises and small businesses alike availing themselves of blogs, social media accounts, and other content-based marketing opportunities.
Even those 'social media experts' who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing.
Guardian Labs managing director Anna Watkins tells us how the Guardian's offering is a unique proposition for brands, and why content marketing is set to rocket in 2014.
B2B Lead generation strategies change through the years. What will 2014 bring to online marketing? Content curation.
Discover what 17 of the world's most effective content marketers think is just around the corner for content.
As content marketing continues to mature and evolve, there are some trends about how content is content, produced, and distributed to watch closely.
Technology has taken the pain out of content curation and content optimization. Here are three curation and optimization technology programs every marketer needs.
Why are firms so eager to splash their cash on content marketing?
As marketers, we’ve undergone a significant amount of change during the past 20 years: Enjoying the glory years of the Internet boom Rising from the ashes when the Internet bubble burst. Shifting 100% of our focus to ROI (return on investment). Allocating many of our resources to lead generation.
In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.
Content curation can be a very effective method of delivering value to your audience. Here are 6 tips to do it right.
Two-thirds of US marketing professionals said they want to increase their spending on content curation in 2014.
For content marketing to be a success, brands need to create organized strategies. This will ensure timely distribution and avoid missed opportunities.
Once they have a content executive in place, how do savvy brands align marketing with broader organizational goals? Here's a look at four best practices to maximize content marketing success.
Content curation is a great way to come up with quality content for your site without much work. Learn about the benefits and tools to make it happen here.
Content marketing remains on the radar screen for many enterprises this year. The strategy is especially effective for B2B marketers. But, optimizing content marketing is a struggle for businesses and Curata’s 2014 Content Marketing Tactics Planner shows the challenges that operators face.
Even if you don't have any prior marketing experience, this guide will help you learn a thing or two about content marketing for your small business.
What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.
One of the biggest tools for social media marketing is content marketing and one essential way to do this is through content curation. The idea of content curation is very simple, but the execution of this task can be daunting to some beginners.