76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.
In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
BOSTON, Massachusetts –
Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers. What’s one of the top four tactics in use by these content marketers? The business blog.
BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.
The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.
Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.
The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata releases the “simplest, cleanest and easiest” feed reader.
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Intelligent content reader targeted towards businesses
Product integration empowers marketers to schedule social media postings of curated content
Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Mobile Access Enhances Productivity for Time-Strapped Marketers
Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Features strategic techniques for marketers to drive content marketing results
Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Proven technology start-up leader oversees roadmap for Curata
New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Downloadable resource details benefits and real-world use cases of the emerging content marketing practice
B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs
Customers to participate in interactive forum on content curation outlook and best practices
Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content
Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor
Curation technology to highlight key events, trends and discussions during week-long experience in Boston
Findings from company's B2B Marketing Trends Survey will be unveiled at event
Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector
Professional forum for content curation best practices and insights
Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights
AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi
First annual content curation adoption survey finds that almost half of marketers now implement this strategy
Makers of Curata reveal secrets to successful content marketing
"Brave New World: Debating Brands' Role as Publishers" to include insight from leading journalists, technologists and marketers.
Finding ways to repurpose content is key to having a successful content marketing strategy. Check out this article to learn various ways to repurpose already published content.
In today's digital world, there are several different types of content marketers. By analyzing these types of content marketers, we can extract the best strategies.
As content marketers, it is important for us to take advantage of the already existing resources that can improve our content marketing strategy. Using various tools such as Curata can help automate parts of your content marketing plan, saving a lot of time.
This article provides tips to help your content marketing team drive SEO. What's one of the tips? Repurpose and syndicate content to get the most out of your work.
The list of content marketing tools is continuously growing. This graphic by Curata organizes the different categories of tools and helps understand what tools to use for what.
All of the analytics that come from content marketing can often be a lot to handle. This is why we need to identify the metrics that will best help analyze the different aspects of our content marketing strategy.
As companies continue to increase their content marketing budget, it's important to know what tools your company can use to get the most bang for your buck.
This article provides an overview of content marketing along with a list of statistics to show why businesses need content marketing. The Content Marketing Institute also provides tips regarding budgeting and additional steps to optimize your strategy.
One of Curata's recent studies revealed that marketers will significantly increase their investment towards content marketing this year. Increasing investment will force companies to create and promote engaging content. Check out these tips to learn how to improve your content marketing strategy.
This article argues that outsourcing is more beneficial to your company's content marketing strategy than in-house production. Learn what it takes to produce the highest quality content for your audience.
Check out this article to learn what recent eBooks can help improve your website from both a design and analytical perspective.
Take a look at this list of eBooks to learn what steps you can take to improve your company's content marketing performance.
The first C of the five step process of social media marketing? Curate. Learn why curating is a key step of social media marketing and how using a curation tool such as Curata will help your business.
Coming up with different and interesting blog topics can often be difficult. Read this article to get tips on ways to pick the best topics for your blog.
Take a look at this article to see categorized lists of tools that can help you improve various aspects of your content marketing plan.
Check out this list of content marketing tools that will make it easier to find relevant content and help you improve your content marketing strategy.
This article will teach you how to implement a business blog into your content marketing strategy. You will also be exposed to statistics to expose the best practices to execute on your blog.
Having a well-thought-out content marketing plan will help create more value for your business. This article will give you tips and tools that you can use to maximize content marketing benefits.
Check out this article to figure out how to keep up with the latest digital marketing trends by curating content.
Even if your blog features the freshest, most useful content on the planet, your budget and readers could still benefit from outside voices. These guest bloggers help you attract a whole new audience, bring a new point-of-view to your typical blog.
This article goes through several tactics that your business can use to choose topics that will be most successful for your blog.
As companies are constantly creating more and more content, it's important to find a balance with different types of content to keep your audience interested.
This article describes how to use different methods of delivering content to get the most value out of your marketing strategy.
Learn why tools such as Curata can help you provide your audience with engaging content without having to take the time to create original content.
When thinking about marketing strategies, we must consider that marketers are going to continue to increase content production. That being said, it's important to be informed of all the elements behind digital marketing.
Learn how to pick the perfect topic to write about and how to curate content.
The more relevant you are makes your content marketing more effective. Learn how to stay relevant even when you're business goals change.
It is extremely important to stay up to date with current news and give your audience relevant content that they will find interesting.
Including an image is proven to help engagement on your website content.
Managing content and deciding what to share with your audience can often be overwhelming. It is helpful to identify tools to help solve some of the challenges you may be having with your content marketing strategy.
Learn how to use RSS readers to organize the information you are trying to get the most of.
Investing in participation marketing can greatly benefit your content marketing strategy. Check out this article to see a perfect example.
Figure out how to stay connected with your audience by using content curation tools.
Identify what type of problem your content marketing strategy has and see what tools you should use to fix those problems.
Learn what marketing tools you can use to solve the problems your company may be having such as time and producing enough content.
Learn how to produce co-created influencer content.
This infographic provides an overview of content marketing predictions for 2015.
The goal of curators should be to promote information that will be helpful to their audience. This does not mean to directly copy another site's content. Learn how to avoid confusing curation with copying.
Find out what content creation must deliver to create the most value and what specific benefits can come from it.
Figure out your target audience, what they want to hear, and how you can constantly keep them satisfied.