BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.
The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.
Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.
The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata releases the “simplest, cleanest and easiest” feed reader.
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Intelligent content reader targeted towards businesses
Product integration empowers marketers to schedule social media postings of curated content
Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Mobile Access Enhances Productivity for Time-Strapped Marketers
Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Features strategic techniques for marketers to drive content marketing results
Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Proven technology start-up leader oversees roadmap for Curata
New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Downloadable resource details benefits and real-world use cases of the emerging content marketing practice
B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs
Customers to participate in interactive forum on content curation outlook and best practices
Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content
Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor
Curation technology to highlight key events, trends and discussions during week-long experience in Boston
Findings from company's B2B Marketing Trends Survey will be unveiled at event
Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector
Professional forum for content curation best practices and insights
Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights
AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi
First annual content curation adoption survey finds that almost half of marketers now implement this strategy
Makers of Curata reveal secrets to successful content marketing
"Brave New World: Debating Brands' Role as Publishers" to include insight from leading journalists, technologists and marketers.
Marketing technology provider partners with agencies to support effective content curation initiatives through flagship technology solution
Online Marketing Institute Course and AMA Webinar to Provide Best Practices and Common Pitfalls for This Emerging Content Marketing Strategy
HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results
Many people believe that content marketing must be measured, but the question is: what are the best metrics to use? Here are five metrics to consider.
Infographics are hugely popular— they drive lots of traffic, leads and social shares. Here are 25 different types of infographics to spark your imagination.
What's one way to ensure readers remember your content? Use humor — here's how.
Content curation is a key element of any content marketing strategy. Use this template to create the perfect curated post.
See how Destination Marketing uses curation to deliver specific, relevant news about tourism and hospitality to readers in different cities.
Take a look at these 6 tips to find new places to distribute content.
Are you thinking about outsourcing some of your upcoming content? Consult this guide to choosing between agencies and freelancers.
A roundup of infographics that pay particular attention to building out a foolproof content marketing strategy.
A complete guide to creating an editorial calendar for all content marketing efforts within an organization.
This year's Content Marketing Word had thousands of attendees and hundreds of speakers. Here are the 10 things you need to take away from the conference.
Take a look at three key takeaways that content marketing expert Pam Didner learned from launching her book, Global Content Marketing
Digital Marketers are busy people. Here are 30 tools that will help streamline their workday.
Learn how to source content marketers internally. This includes tips for incentivizing employees and generating ideas.
Hear from 10 different marketing experts on the various ways to measure the ROI of content marketing efforts.
Learn the most advanced strategies for building links, such as affiliate marketing and content curation.
Proving the ROI of content marketing is a great challenge for many companies. Take the advice of these experts to start your journey.
Are you struggling to keep up with the demand for new content? Use this pyramid framework to get the most mileage out of existing content.
Finding ways to create compelling content can seem difficult at times. Hear from the experts on different ways to incorporate visual elements into your next pieces of content.
Ten content marketing experts give advice on why incorporating visual content into your marketing strategy can make a big difference. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: A Visual Content Marketing Strategy.
A quick and easy guide to becoming a content marketing "ninja" so that you won't ever be afraid to jump into the content marketing space.
Eric Lebowitz walks through some of the key highlights from this years ITEXPO which took place in Las Vegas, NV.
In addition to content creation, cut down your resources and time by utilizing content curation tools.
Ever published a great piece of content and seen underwhelming results? Ten marketing experts weigh in on this issue and offer up their advice for audience development. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building An Audience Development Strategy for Content Marketing.
With a rise in content marketing, companies are realizing that taking advantage of content curation can potentially enhance relationships with customers, turning them into opportunities down the road.
Experts offer their advice on which content marketing metrics should be worked into your strategy.
Give your content marketing strategy an overhaul with the help of an infographic on some of the best content marketing tools. The list is broken down by content research, organization, creation, promotion, and analytics.
Thirty different examples of companies who have set the path for some of the most successful content marketing efforts in 2014.
An interview with Brian Kardon, CMO of Lattice Engine, highlighting key insights on content strategy and content ROI. In addition to this interview, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building a Content Marketing Strategy.
There are many different ways to cater content to different audience segments. Read this article to find out the best practices for content personalization
Read up on seven content marketing trends of the future and start implementing these strategies now.
When trying to kickstart an online community, creating content is the best way to get the conversation started. Here are 11 ways to generate content for your community.
Looking to build out your content team? Here are the traits and skills to look for in a content marketing manager.
If you put out a newsletter, social media can help you pick up subscribers. Read on for tips of how to use teasers, paid posts and much more.
Heidi Cohen boldly proclaims that, "2014 is the year of content curation." Read her article to find out why it's so popular and then learn nine ways to use it as a part of your content strategy.
It seems as if every content creator is struggling to fill up an editorial calendar. One solution is to source content and ideas from within their own organization. Here's how to do it with ease.
Are you struggling with a certain step of the content marketing process? There are several tools to help make things easier. See this infographic for the full list.
Are you trying to gain credibility within your industry? Reach out to key influencers to co-create content with staying power.
Many companies want to create a community, but simply don't have the resources to sustain a blog. Take a look at six other ways to engage customers, such as curating content and sending email newsletters.
Do you want to curate content for your website or blog, but aren't sure where to start? Start with these four steps.
Looking to curate, create, promote or analyze? Here are 25 tools that can help with every step of the content marketing process.