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Press Releases

Content Marketing Investment to Increase 76% in 2015

2015-03-13

76% of marketers plan to increase their investment in content marketing in 2015, according to a recent study by Boston-based software company Curata. However, many organizations will find that it takes more than an increased budget to be successful.

 

 

EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry

2014-12-09

In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.

 

Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014

2014-01-08

The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut

2013-12-12

Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership

2013-02-12

Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

News Coverage

7 Great Ways to Research Your Ideal Buyer

03-23-2015

As content marketers, it is important for us to take advantage of the already existing resources that can improve our content marketing strategy. Using various tools such as Curata can help automate parts of your content marketing plan, saving a lot of time.

Content Marketing Analytics: Measure What Matters

03-18-2015

All of the analytics that come from content marketing can often be a lot to handle. This is why we need to identify the metrics that will best help analyze the different aspects of our content marketing strategy.

How to Win Your Battle for Content Marketing Buy-in [50+ Stats]

03-13-2015

This article provides an overview of content marketing along with a list of statistics to show why businesses need content marketing. The Content Marketing Institute also provides tips regarding budgeting and additional steps to optimize your strategy.

The 5 Cs of Social Media Marketing

03-09-2015

The first C of the five step process of social media marketing? Curate. Learn why curating is a key step of social media marketing and how using a curation tool such as Curata will help your business.

How to Create Awesome Blog Topics

02-27-2015

Coming up with different and interesting blog topics can often be difficult. Read this article to get tips on ways to pick the best topics for your blog.

Content Marketing Tools

02-27-2015

Take a look at this article to see categorized lists of tools that can help you improve various aspects of your content marketing plan.

How to Create a Guest Posting Program for Your Blog

02-23-2015

Even if your blog features the freshest, most useful content on the planet, your budget and readers could still benefit from outside voices. These guest bloggers help you attract a whole new audience, bring a new point-of-view to your typical blog.

How to Create Awesome Blog Topics

02-23-2015

This article goes through several tactics that your business can use to choose topics that will be most successful for your blog.

Content Curation Guide

02-20-2015

Learn how to pick the perfect topic to write about and how to curate content.

Is Your Content Relevant?

02-20-2015

The more relevant you are makes your content marketing more effective. Learn how to stay relevant even when you're business goals change.

Relevant Content is Key

02-20-2015

It is extremely important to stay up to date with current news and give your audience relevant content that they will find interesting.

Curation and Follow Up

02-18-2015

Figure out how to stay connected with your audience by using content curation tools.

Content Marketing Tools to Know

02-18-2015

Learn what marketing tools you can use to solve the problems your company may be having such as time and producing enough content.

Make Content Your Own

02-13-2015

The goal of curators should be to promote information that will be helpful to their audience. This does not mean to directly copy another site's content. Learn how to avoid confusing curation with copying.

The Solution: Curation

02-13-2015

Find out what content creation must deliver to create the most value and what specific benefits can come from it.

Choosing the Best Blog Topics

02-13-2015

Figure out your target audience, what they want to hear, and how you can constantly keep them satisfied.