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EContent Magazine Names Curata as one of the Top 100 Companies Impacting the Digital Content Industry


In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.


Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014


The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut


Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership


Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

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Marketing Trends in 2015


Content marketing is more than words. That’s the rote definition, but not the right one. At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action. See this list of content marketing predictions for the coming year. 

Why Content Curation is Far from Dead


Some may believe that content curation is dead, but in reality, content curation — when done right with editorialization — is a core aspect of any marketing strategy. Find out how to use it properly in this long form post.

Generate Revenue with Content Curation


You may already be curating content as a part of your content marketing strategy, but are you able to generate money from the venture? This 49-minute podcast from Rainmaker walks you through the revenue generation process.

Tools Your Ad Agency Needs for 2015


Every ad agency needs a set of tools that will help them impress clients and stay on top of the content marketing industry. Here is a list of 11 tools every agency should consider. 

2014 Digital Marketing Round Up


What have been the biggest trends in content marketing throughout 2014? Find out in this digital marketing roundup.

Take Full Advantage of Your Blog


Many bloggers who have blogged for many years still have not reached measurable success. Here are tips to ensure you are taking full advantage of your owned property.

A Guide to Native Advertising


All marketers should understand what native advertising is, and how it differs from content marketing.