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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014


The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.

Curata Teams Up with HubSpot to Drive Leads for 360Chestnut


Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.

Pictures to Click-thrus: Curata and Zemanta Partnership


Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

News Coverage

How to Achieve Content Marketing ROI


Proving the ROI of content marketing is a great challenge for many companies. Take the advice of these experts to start your journey.

10 Tips to Create Powerful Visual Content


Ten content marketing experts give advice on why incorporating visual content into your marketing strategy can make a big difference. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: A Visual Content Marketing Strategy.

Highlights from ITEXPO


Eric Lebowitz walks through some of the key highlights from this years ITEXPO which took place in Las Vegas, NV. 

How to Grow Your Audience: Advice from the Experts


Ever published a great piece of content and seen underwhelming results? Ten marketing experts weigh in on this issue and offer up their advice for audience development. In addition to this article, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building An Audience Development Strategy for Content Marketing.

Foster Relationships with Curation


With a rise in content marketing, companies are realizing that taking advantage of content curation can potentially enhance relationships with customers, turning them into opportunities down the road. 

Content Marketing Overhaul


Give your content marketing strategy an overhaul with the help of an infographic on some of the best content marketing tools. The list is broken down by content research, organization, creation, promotion, and analytics. 

Content Marketing Wisdom: An Interview with Brian Kardon


An interview with Brian Kardon, CMO of Lattice Engine, highlighting key insights on content strategy and content ROI. In addition to this interview, check out Top Rank's #CMWorld eBook - Content Marketing in Wonderland: Building a Content Marketing Strategy.

Content is Crucial to Online Communities


When trying to kickstart an online community, creating content is the best way to get the conversation started. Here are 11 ways to generate content for your community.

Use Social Media to Gain Subscribers


If you put out a newsletter, social media can help you pick up subscribers. Read on for tips of how to use teasers, paid posts and much more.

8 Ways to Use Content Curation Every Day


Heidi Cohen boldly proclaims that, "2014 is the year of content curation." Read her article to find out why it's so popular and then learn nine ways to use it as a part of your content strategy.

How to Crowdsource Content — From Your Own Team


It seems as if every content creator is struggling to fill up an editorial calendar. One solution is to source content and ideas from within their own  organization. Here's how to do it with ease. 

No Blog? No Problem!


Many companies want to create a community, but simply don't have the resources to sustain a blog. Take a look at six other ways to engage customers, such as curating content and sending email newsletters.

FInd the Right Content Marketing Technology


Every year, developers create more and more technology to help streamline the content marketing process. Atomic Reach provides a comprehensive guide to choosing the best technologies based on your needs.

Introducing the Marketing Technologist


Every content marketing team should consist of people who are passionate and knowledgeable about marketing, but what about people who are tech-savvy? Scott Brinker says that as the industry becomes more interactive, teams should consider hiring a specialized marketing technologist.

Signal Success with These Key Indicators


Are your executives convinced on the idea of content marketing? If not, be sure to show the key performance indicators such as reach, engagement and conversion rates. 

Stategy for Small Marketing Teams


Trying to create a content marketing strategy with limited team members? Ann Handley of MarketingProfs provides tips and tricks for small marketing teams to optimize their resources.

Scaling Content with Curation


Some people estimate that marketing has become a 4 billion dollar industry, in part due to the growth of content marketing. But with this growth comes challenges — such as learning how to scale the content. That is where curation comes in.

Climbing the Content Ladder with Curation


There is no doubt that the content marketing industry is experiencing an incredible boom right now. But how do we scale all of this content? Jonny Rose says curation is one option.

Simplifying the Curation Chaos


Content curation can be tedious, but it is a key factor to any company's content marketing strategy. Thankfully, there are many tools to streamline the process.

The Secret to Productivity


Twenty-five sales experts share a secret they've surely been guarding: how to stay productive. From walking to meditating to unsubscribing to emails, these tips and tricks will keep you at the top of your game.