In recent years, many marketers have shifted their budgets to focus on digital initiatives, such as the practice of content marketing. This form of marketing, which is the process of developing, executing and delivering content through several mediums, will continue to gain traction in the coming years. In fact, a recent survey of over 500 marketers, found that 71% plan to increase their investment in content marketing this year.
BOSTON, Massachusetts –
Seventy one percent of companies are increasing investment in content marketing in order to better engage their buyers. What’s one of the top four tactics in use by these content marketers? The business blog.
BOSTON, Massachusetts – In recent years, many marketing departments have turned to a relatively new type of marketing known as “content marketing” involving the creation of informational email newsletters, blogs, eBooks, videos and podcasts.
The Massachusetts Innovation & Technology Exchange (MITX) named the content marketing software developed by Curata as the Best B2B Innovation at the 2014 MITX What’s Next Awards on May 29 at the Westin Waterfront in Boston.
Curata today announced its Content Marketing Solution has been selected as a finalist in the Best B2B Product 2014 category for the MITX What's Next Awards.
The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation. However, many organizations will find that it takes more than increased budget to be successful as a content marketer.
Curata, Inc., the leading provider of business grade curation software, has teamed with HubSpot to boost marketers’ content marketing engines. The Curata integration allows marketers to seamlessly stream curated content to their online destinations through HubSpot's platform.
Curata was named a finalist for Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award, before a crowd of more than 200 tech executives at the Microsoft NERD Center in Cambridge, Mass.
Tech Marketing Veteran to Lead Curata's Award-Winning Content Curation Solution
Curata releases the “simplest, cleanest and easiest” feed reader.
Curata-powered site honored as an innovative and informational IT website for industry news and awareness
Intelligent content reader targeted towards businesses
Product integration empowers marketers to schedule social media postings of curated content
Curata unveiled their integration and partnership with Zemanta to launch “Image Recommendations.” The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.
Survey Confirms Shift toward Content Curation Initiatives and Shows Need for Greater Success Tracking
Mobile Access Enhances Productivity for Time-Strapped Marketers
Company’s Advanced Content Curation Software Bolsters Marketers’ Ability to Generate Compelling Content in Timely Manner
Features strategic techniques for marketers to drive content marketing results
Second Annual Content Curation Adoption Survey From Curata Finds That 95 Percent of Marketers Are Curating
"Five Simple Steps to Becoming a Content Curation Rock Star (in 19 Minutes or Less)" Exemplifies the Content Marketing Best Practices It Touts
Pawan Deshpande will share content curation expertise at upcoming industry event guiding marketers on how to keep content fresh and relevant
Proven technology start-up leader oversees roadmap for Curata
New Curation Habits Report 2012 Shares Insights on How Marketers Can Make Their Content a Winner
Free Trial Enables Attendees to Cut Through Event Clutter with Customized Destination for Industry and Company News
Social media curation and Disqus integration enhance offering with more timely, relevant content and improved community engagement
Downloadable resource details benefits and real-world use cases of the emerging content marketing practice
B2B Marketing Trends 2011 Survey finds content curation is being increasingly used to implement content marketing programs
Customers to participate in interactive forum on content curation outlook and best practices
Presentation to French executives during DMA 2011 to provide practical advice for engaging audiences by finding, organizing and sharing online content
Expert marketing contestants to compete for title of Content Curation King, judged by Boston Globe editor
Curation technology to highlight key events, trends and discussions during week-long experience in Boston
Findings from company's B2B Marketing Trends Survey will be unveiled at event
Technology builds brand awareness and establishes thought leadership in rapidly growing biomarker sector
Professional forum for content curation best practices and insights
Video now available from dynamic panel discussion at SXSW that sparked these content marketing insights
AMA event to provide marketers with guidance from CEO Pawan Deshpande and Junta42’s Joe Pulizzi
First annual content curation adoption survey finds that almost half of marketers now implement this strategy
Makers of Curata reveal secrets to successful content marketing
"Brave New World: Debating Brands' Role as Publishers" to include insight from leading journalists, technologists and marketers.
Marketing technology provider partners with agencies to support effective content curation initiatives through flagship technology solution
How are the most successful business bloggers promoting content? Take a look at their tactics with this deep dive post.
Content marketing is more than words. That’s the rote definition, but not the right one. At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action. See this list of content marketing predictions for the coming year.
Some may believe that content curation is dead, but in reality, content curation — when done right with editorialization — is a core aspect of any marketing strategy. Find out how to use it properly in this long form post.
You may already be curating content as a part of your content marketing strategy, but are you able to generate money from the venture? This 49-minute podcast from Rainmaker walks you through the revenue generation process.
Every ad agency needs a set of tools that will help them impress clients and stay on top of the content marketing industry. Here is a list of 11 tools every agency should consider.
Gain inspiration with these 30 insightful quotes about the future of content marketing, broken down by category.
There has been a lot of talk about optimizing for mobile, but many marketers are still optimizing for the internet. Here's how to ensure you don't fall behind the pack.
Use these charts and tools to ensure that your content marketing strategy is up to par for 2015.
What have been the biggest trends in content marketing throughout 2014? Find out in this digital marketing roundup.
Follow these steps to start incorporating content curation into your 2105 content marketing plan.
What types of content perform well on each social platform? Find out in this deep dive into Content Marketing Institute's most sharable blog posts.
Use these 14 checklists to ensure your content marketing strategy is on track for the new year.
If you're catching up on some reading over the holidays, be sure to check out the best 100 content marketing articles of the year.
A complete breakdown of five different tools that could help help make content creation a smoother process.
A roundup of the very best content marketing articles of 2014.
How do the most prolific minds in content marketing see the industry changing in 2015? Find out in this SlideShare.
Here are 4 attributes of a great content marketing candidate
This guide takes will help you decide which content formats are most popular among marketers and which will work best for your business.
Content marketing is a great way to generate Ecommerce sales. Use these tools to streamline the process
Keep your entire content team accountable for their work. Here are the metrics to use to create a content marketing quota.
These stats will improve your content marketing strategy and help prove the worth of content marketing to others.
Use this guide to choosing your next Tchotchke to give away at upcoming events
Use content marketing metrics to reward your team and keep them accountable for the content they create.
Is your marketing driving key business decisions? Use this as a checklist to ensure you have the right strategies in place.
You may be curating content, but are you doing it right? Here are 17 tips to ensure your content is of the highest quality.
How content curation can save your struggling content engine.
There are many traits that make a good content marketer. Take a closer look at four of the most important.
For many marketers, measurement is a scary concept. These eight metrics will help you start analyzing and measuring your content marketing efforts.
Who are the most influential brands and individuals in the content marketing space? See this list to find out how they rank!
Hoping to streamline your content workflow? Take a look at these 12 tools that will make the process more efficient.
How to leverage the power of social media to ensure that your content gets the maximum amount of exposure.
How to create a blog that people will read, subscribe to and engage with.
Key experts share their benchmarks for measuring content marketing performance.
Here are 31 advanced blogging tips for even the most seasoned bloggers.
Want to ensure the content you are creating gets shared? Here are ten tips to live by.
Many bloggers who have blogged for many years still have not reached measurable success. Here are tips to ensure you are taking full advantage of your owned property.
Learn ten ways that content curation can boost your content marketing strategy.
Use this guide to decide which of the latest marketing trends are worth following and which should be ignored.
This in-depth post compares content curation to the nine principles of art, such as balance, proportion and unity.
All marketers should understand what native advertising is, and how it differs from content marketing.