Media Contact: Katelyn Henry media@hivefire.com 617-426-2222
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Content - Social Media Top Channel for Sharing Curated Content
Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.
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MIT EECS Alumni are making an impact
Since he was in the fourth grade, Pawan Deshpande has been fascinated with computing, programming and online content.
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Curata's Pawan Deshpande: Content Curation
Content Curation Brings Order to Online Chaos. Content curation, which refers to the process of finding and presenting content organized around a specific industry or topic, has become an important tool in helping companies ignite these conversations.
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Content Curation Plays a Pivital Role in Successful Content Marketing
Content Marketing is not a campaign. It is a company wide strategy and mindset. Pawan Deshpande, CEO of Hivefire explains.
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Story Time: The Rise Of Content Marketing
"Your competitors and their opinions are only a Google search away, so the objective is to bring differing perspectives into the fold and talk about them transparently," Deshpande says. Don't be afraid to curate content from your competitors. It is a leap of faith worth taking, but?make no mistake?we all know it can be unnerving."
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B2B Marketing Trends: A First Glimpse into Content Curation Habits and Activity
Content curation is here to stay and more and more marketers are looking to identify best practices to maximize their efforts...
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More brands recognize the power of curating content
When the tax and consulting firm McGladrey sought to extend its voice among company directors and senior executives, it created a curated site called Board Member Brief.
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Startup Q&A: HiveFire CEO Pawan Deshpande
Deshpande spoke with me this week about the buzz around content curation and what a mid-stage startup founder can do to get peer support in Boston.
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Fresh content, photos gain higher click-throughs
Care taken in crafting online content and ensuring pieces are updated pay off for marketers in greater engagement, according to a study by content marketing technology company HiveFire Inc.
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Content Marketing is Exploding at SXSW
"Reasonably priced and simple to use, Curata allows the head of marketing for a company to become a publisher, practically overnight. Using a combination of original posts, generated by the company itself, and feeds which are "found" and published as a stream of the latest content, the site creates an information source that is relevant to the company's products and services, thereby providing a steady flow of eyeballs interested in the topic back to the company domain, or in some cases, within the company domain already."
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Curation Habits Report 2012
After reviewing the stats for more than 1 million curated articles, HiveFire has uncovered the ideal mix of elements to maximize your audience engagement through content curation and make your content a winner.
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HiveFire's Report on Content Curation Explains the Right Balance for More Page Views
Online marketing technology company HiveFire released a report this morning looking at the way marketers collected curated content...
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A poorly understood content marketing tactic could be your most powerful community-building tool
Take a few minutes to understand what it is and the ways it fits into content marketing strategy. Then make your own decision about its role in your company.
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Content Marketing: It's That Easy!
It probably comes as no surprise that businesses and organizations don't have a lot of time for content marketing. Almost three-quarters of respondents to a 2011 HiveFire survey said that creating original content and having the time to do it were big challenges.
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Competitive Messaging: Tell your customers what you can't do
"If a company's goal is to keep their audience engaged by sharing the most newsworthy content ? created both internally and by third-party sources around the Web ? there may be times when that content is coming from competitors. In this case, sharing content from a competitor will not only establish a company's site as a 'one stop' resource for readers, it will also position them as an authoritative source for industry knowledge and allow them to engage better in the conversation."
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Experts Share Their Keys to Content Marketing Success
Pawan Deshpande (CEO of HiveFire) talks about content curation at two day Content Marketing Retreat in Langley, Wash.
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Customer Engagement Top B2B Content Marketing Objective
The top objectives of content marketing programs for B2B marketers are to engage customers and prospects (82%) and drive sales (55%)...
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Seeking reach, keeping control
While "feeding the beast" of content marketing is a persistent direct marketing challenge, distributing that content to the right people at the right time is just as important. The use of open APIs is gaining dominance, aided by social sharing, while RSS feeds, microsites and portals remain effective...
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Content marketing becoming vital
Content marketing becomes vital as companies devote more resources to talking directly to customers & prospects...
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Nine Tech Terms You Need to Know Before Starting a Business
Sophisticated content automation tools that pull in content from around the Web or automatically update social networking accounts can help make your content dynamic and compelling to customers. This includes traffic-boosting tools such as TweetAdder, which can help users quickly identity and interact with potential followers, and more involved content curation services such as Curata, which can aggregate specific content from around the Web for your blog.
How to Kick Off 2012 as a Content Marketing Pro
As the new year kicks off, marketers are determining how they can improve their efforts as they lay out their plans for 2012.Curation services your agency should offer
Content marketing is not just another fad for PR pros to watch come and go. More and more marketers are putting money behind content marketing programs. MarketingProfs found that some 60% of the surveyed marketers plan to increase spending on content marketing over the next 12 months. What can public relations do to get a piece of that budget pie in 2012? A lot.Is SEO on the way out?
According to a recent study from HiveFire, 82 percent of B2B marketers used content marketing to improve SEO in 2011...Content Marketing Trends for 2012: What's in and What's Out
If some people have referred to 2011 as the "year of content marketing," then 2012 will be the "year of specialization within content marketing." As content marketing continues to prove itself as a successful marketing strategy, the methods of implementing it will become more focused. Though content curation?the process of finding, organizing, and sharing online content?is one approach, it is not the only one, and new practices will continue to emerge...Importance of Content Recommendations Predicted in 2012
"In the upcoming year, we will see the strategies that marketers utilize to create and distribute their own, as well as third party, content become more concentrated. Marketers will become more focused as they harness the emerging technologies that are now available in the field..."Creating original content remains top issue for B2B marketers
HiveFire study revealed the No. 1 content marketing challenge to be creating original content (73.6%). Making the time to do so (73%), finding high quality content (43 percent) and difficulty measuring results (36.5%) were also viewed as primary roadblocks.Content Curation Tools for B2B Marketing - Forbes
The next-generation tools, like Curata (a HiveFire company)..., are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership. The key to this evolution is being the "curator."Digital Marketing In 2012: Predictions From 32 Industry Luminaries
Content marketing is changing the way B2B marketers work. In fact, it is now the most-used marketing strategy and has paved the way for growth in practices such as content curation?the process of finding, organizing, and sharing information online...HiveFire Makes Content Curation Social
Content marketing technology company HiveFire is helping online marketers be more social by introducing two new features into the Curata marketing content curation solution.HiveFire adds social features to content management platform
Content marketing company HiveFire Inc. has upgraded its content curation platform, adding tools that help find, organize and share pertinent third-party social content.How to ensure your content marketing is sustainable
No matter your product, service, or industry, there's plenty of content about it out there already and likely more every day: News, trade publications, conferences, blogs, online videos, interviews, and much more -- more than your target audience is likely willing to wade through without guidance. - That's where content curation comes in.Past Is Prologue - Taking the Cure(ation)
CRM Magazine article suggests that curation will be the answer for many companies dealing with the increased amount of social data that is to come with the new year.Que: Five Content-Curation Tools That Maximize Online Marketing and Build Thought Leadership
Business users who want a robust content-curation system designed for their needs should check out Curata.The Future Of Business To Business Marketing Summed Up In Two Words: Content Marketing
While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting...Content Curation Helps Connance Focus Online Messaging
Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.Today's Marketing Mix Increasingly Favors Content Curation
Many customers researching products online want information not just about the products or services themselves, but also on how to solve problems or reach goals related to those offerings.Content marketing reigns supreme in B2B environment
According to a recent report from content curation company HiveFire, 82 percent of B2B marketers use content marketing in their campaigns, MarketingProfs reports.4 Email Marketing Trends Seen in the B-to-B Inbox
Trends in B-to-B email marketing show that the channel aiming to communicate with this specific audience is perhaps one of the most integrated, current5 Actionable Tactics for More Efficient Content Marketing
Here are 5 actionable suggestions to help you efficiently manage the time it takes to produce great content for your B2B marketing campaigns.The Future Of Business To Business Marketing Summed Up In Two Words: Content Marketing
While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting as more business to business marketers move toward Content Marketing as a tactic.Try Curata FREE for 30 Days
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