eBook: The Comprehensive Guide to Content Marketing Analytics & Metrics
Creating a Multi-Channel Dashboard and Charting a Course to a Strong ROI
The content marketing metrics that matter most.
How to track the content marketing you are currently doing and map it back to your bottom line.
How these metrics will help plan an effective content strategy.
Why Read This eBook?
Too often, brands embark upon their content marketing journey without understanding how to use content to efficiently get from point A to point B. Instead of using data and technology to map a strategically sound course to their destination, they rely on gut instincts, anecdotes, and "soft" metrics like page views and shares.
This eBook offers a comprehensive guide to the metrics that will help ensure your content marketing initiatives are effective and driving key business outcomes. As part of the journey, hear from over 20 of today’s top marketing experts on what they believe to be the most important content marketing metric.