A Framework to Develop & Execute Your Content Marketing Strategy
Being in charge of content marketing can feel like you're trying to simultaneously conduct an orchestra, host a wedding and put on a broadway show. A documented content strategy is vital to keeping it all together.
This 70+ page guide, which includes a foreword from LinkedIn's Jason Miller, will walk you through what the Content Marketing Pyramid is, why it works, and how you can implement it within your organization. The Content Marketing Pyramid will:
Improve your focus with an organized strategy that establishes clear goals and priorities
Increase your production capacity by making more efficient use of valuable resources
Create a predictable stream of successful content to engage your buyers and drive pipeline activity for marketing and sales