Verne Global The Data Center Solution
Curata makes it easy to stay on top of variety of news in the Green IT space. By using the information gathered on Curata, I'm able to produce a newsletter for customers that positions Verne Global as an industry thought leader
Verne Global was a small start-up striving to establish itself as a thought leader in the green IT industry, and found itself struggling to create the content necessary to capture online visibility.
This changed when Verne Global turned to content curation solution Curata to help create the robust news and opinion site, Green Data Center News. With the help of Curata, Green Data Center News has now become the online destination for news and content related to green data center industry and elevating Verne Global's visibility and marketshare.
In this case study, you will learn how Curata has helped Verne Global:
- Connect with new potential customers online
- Save more than $100,000 in outbound marketing expenses
- Establish Green Data Center News as the thought leading green IT destination on the web
Economic Development Council of Western Massachusetts
The Curata solution is the perfect fit for any organization needing to find and present information specific to its field of expertise. It makes it easy to find information of interest, which is nearly impossible to consistently do on your own over time. In addition, it cross-references and stores all information in archiveable formats so you can build a valuable, reusable repository.
The Economic Development Council of Western Massachusetts had its sights set on boosting blog readership and becoming the region's premier online resource for business development.
For a non-profit with a small marketing budget, finding the time and resources to achieve these goals was a challenge.
Content curation solution Curata helped.
In this case study, you will learn how Curata enabled the Economic Development Council of Western Massachusetts supplement its content marketing program, and:
- Increase blog exposure
- Capture new revenue streams
- Become the premier thought leading destination for news and information in its region
U.S. Concrete services the construction industry in several major markets in the United States through its two business segments: ready-mixed concrete and concrete-related products. US Concrete created an online destination focused on providing news and best practices about green construction using Curata.
Organic placement on Google is important to our marketing strategy and our site is ranked very high for 'end user experience', a key term within our industry. That was a key goal that has been sustained since earlier this year (so about 6 months after implementation). This was and remains a key metric for us and proves the value.
Aternity redefines real end user experience management by delivering the industry's first Frontline Performance Intelligence (FPI) Platform, effectively transforming every desktop into a self-monitoring platform that is user experience aware. Aternity uses Curata to find, publish, and promote key articles and blog postings that are relevant to the community on hot industry-related topics ranging from Desktop Virtualization to Cloud Computing and Green IT.
Curata helps me save time... what used to take me a few hours, I can do that in a matter of a half hour.
Northeast Utilities operates New England's largest utility system serving more than 3.5 million electric and natural gas customers in Connecticut, Massachusetts and New Hampshire. They use multiple instances of Curata to promote economic development in the New England region in general and various other national localities.
Curata has been a game-changer for our content marketing programs. By helping us curate the freshest new thinking about rich, interactive content into the "Rich Content Daily" website, Curata's platform has associated the KnowledgeVision brand with the most cutting-edge ideas in the content marketing world. Today, more than 4,600 people follow @RichContentDly on Twitter, and that boosts KnowledgeVision's visibility immeasurably.
KnowledgeVision is the world's most flexible video online presentation software platform. They use Curata to curate content on tools, technology, techniques and tips for creators of rich, interactive, and multimedia online content for business applications: content marketing, corporate learning, sales enablement, corporate communications, and investor relations.
At Vectron, we have a complex, global business that spans multiple markets. Keeping our worldwide sales, marketing, product and engineering folks up to date on relevant customer, competitor and market news has always been a challenge. Our Curata internal portal allows us to easily compile, categorize, highlight and access this critical industry information for less than we were paying for traditional, non-interactive clipping services.
Vectron International is a world leader in the design, manufacture and marketing of Frequency Control, Sensor, and Hybrid Product solutions using the latest techniques in both bulk acoustic wave (BAW) and surface acoustic wave (SAW) based designs from DC to microwave frequencies. Vectron uses Curata to educate their sales team on the latest industry news.
Thermo Fisher Scientific creates superior analytical instruments, laboratory equipment, software, services, consumables and reagents for finding better workflow solutions spanning sample preparation, sample analysis, and data interpretation. They use Curata to curate content about Laboratory Information Management Systems (LIMS) and Biomarkers.
Parametric Technology Corporation (PTC)
Parametric Technology Corporation (PTC) is a U.S.-based company that develops, markets and supports software for product development. Its main products are for CAD/CAM, engineering calculations, and product lifecycle management. PTC uses Curata to supplement their original blog content with third party curated content.
Tru-Rx Know More
Allsalesforce provides the freshest content and latest news for all things Salesforce.com. They are the only technology media property dedicated to obsessively profiling Salesforce.com by covering the SFDC community and partner ecosystem, reviewing new products, and breaking news. Allsalesforce uses Curata to find, organize and share relevant news and content to their audience.
We have e-newsletter open rates of 20-20% and more than double newsletter subscriptions in the last 4 months! [Our curated site] gives us addition touch points each week so that we can reach our entire database with content that's not coming directly from us. This is the cornerstone of our content marketing. If you were to pay for a program like this, with a media company managing the program for you, it would cost somewhere between $15 and $20k
Connance helps providers and third-party revenue cycle partners lower costs, increase productivity, and improve patient experience. Connance uses Curata to inform healthcare CFOs on issues and best practices regarding revenue cycles management.
If I woke up tomorrow without my Curata platform, I'd be looking to find 2 or 3 other products to replace it.
Novell supports thousands of organizations around the globe, delivering software that makes the workplace more productive, secure and manageable. They worked with Curata to create a robust web presence and to own the conversation around a new product launch.
Yankee Group's Mobile Now opt-in list grew by 87% in the first 8 weeks since we launched the site. 26% of the people who opted-in to Mobile Now represented new names to Yankee Group's broader database contacts.
The Yankee Group is the preeminent research and advisory firm equipping enterprises to profit in a mobile world. The Yankee Group uses Curata to keep their analysts and editorial staff up to date by curating content on the latest mobile technologies.
Lawyers.com - Your Legal Solution Starts Here
Curata is an excellent source of current and relevant legal headlines that perfectly complement our robust daily legal news, information, and evergreen content to provide our readers with a comprehensive perspective on the legal industry.
Lawyers.com provides accurate information to those seeking legal assistance or answers to their questions. Lawyers.com is a service from LexisNexis Martindale-Hubbell is designed specifically for individuals and small businesses. Lawyers.com is using Curata to stay on top of relevant industry news and content to share with its audience.
The Color Association of the United States
With a broad audience, The Color Association's site CAUSnow focuses on cutting through the online color clutter, providing a one-stop shop of color related content which can "support making color concious decisions." Through the use of Curata, the Color Association can stay on top of the latest color trends. Curata allows the marketing team to work smart and efficiently to find the content they need.
Oregon Wine Board
In the first week of launching, we curated two articles in the newsroom that were immediately syndicated and picked up by Google as a news source.
The Oregon Wine Board uses content to regularly engage with local wineries and industry professionals through content. Using Curata, the Oregon Wine Board is able to build a robust daily newsletter for its members featuring articles on everything from tasting events to growing history. The daily dose keeps readers coming back to drink in more every day.
East Coast Tile
Everything Tile and Stone has become a news hub for our audience. Prospects looking for tile inspiration regularly come back to see what's new. This ultimately leads them to East Coast tile to make their final tile purchase.
East Coast Tile has created the destination for all things tile and stone. They strive to provide their audience with the latest and greatest tools and trends in the tile industry. Using Curata to provide a consistent flow of fresh content, East Coast Tile is able to keep their audience engaged, keep their distribution channels full of new content and keep their visitors coming back regularly.