In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains
Content curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and credibility by presenting a diverse range of
What is your go-to destination for content marketing information? Here are 60+ of the best resources on the web for the latest trends in the industry.
The New Year is rife with opportunities for improvement, especially for those individuals and organizations ahead of the curve who are practicing content marketing. How can
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Many companies I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is, “Which topic should I
The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how