The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how
Plan your next content campaign just like you’d plan a big Thanksgiving meal. Ensure it has each of these dishes.
Even with 71% of organizations increasing their investment in content marketing this year, only marketers with well-planned content strategies will achieve positive ROI. Having the right
More and more organizations, large and small, are using curation to complement their created content strategy. Content curation is when an individual (or team) consistently finds,
Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is
Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in
Sometimes we find ourselves going through the day with the same old habits, not checking in to make sure we’re following the most successful content marketing