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Network Products Guide in Silicon Valley recently announced Green Data Center News as the winner of best website in its 2013 Hot Company and Best Awards. Green Data Center News is a not-for-profit website run by Virginia-based data center solutions company Verne Global, a client of Cambridge-based content curation software Curata. The awards celebrate the best products and companies in IT, and the awards ceremony occurred on Tuesday, May 7 in Las Vegas.
Curata recently caught up with Lisa Rhodes, vice president of Marketing and Sales at Verne Global, to discuss how she grew Green Data Center News into one of the web’s go-to sources for news on green data management. Rhodes says the site is aimed at CIOs, CTOs, data center facility managers, corporate sustainability officers, and “anybody interested in reducing carbon footprint through technology.” She updates the site daily Monday through Friday and sometimes more than once per day.
As primary editor of the site, Rhodes has been using Curata since starting Green Data Center News in 2009. Although Rhodes researched a few other platforms, she says Curata stood head and shoulders above the rest because it combines content curation with aggregation features. “I felt like that Curata had the best reach, social media connections, interface with the website, ease of setup and ongoing features and functionality,” she says. “The beauty of the system is that it’s easy to use so it’s not like you need customer support all the time. But when you do, it’s there.”
Rhodes estimates that the reach she’s achieved through using Curata might have otherwise cost hundreds of thousands of dollars. Green Data Center News’ reach has grown completely organically without any paid ads or pay-per-click campaigns. The daily newsletter, which goes out Monday through Friday, has about two thousand subscribers, and the site gets around five to six thousand unique impressions per month. Visitors are evenly split between the United States and Europe, and the biggest referrer is Google, followed by the Verne Global website, Twitter, The Data Center Journal, and LinkedIn. Average time spent on the page varies between about one and a half minutes to four minutes.
“I think for any company that is limited on resources, both financial and people, that wants to have a wide reach of their company brand, Curata is the way to go,” Rhodes says.