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Content Marketing Enlightenment in Four Steps [Infographic]

According to our recent Content Marketing Tactics & Technology Planner, the majority of marketers have adopted content marketing as an integral part of their marketing strategy (76% are increasing investment in 2015). However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.

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If you’d like to read a more detailed progression or find out what happens after attaining enlightenment, download our full eBook, The 4 Steps to Content Marketing Enlightenment.

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Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

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  • Ryan Stott

    Great infographic Alex! By leveraging industry experts, marketers can develop content that speaks to the needs and concerns of the market. Credible source = credible content!

Curata Content Analytics

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