Content Marketing Enlightenment in Four Steps [Infographic]

According to our recent study, the majority of marketers have adopted content marketing as an integral part of their marketing strategy. However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.

To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.

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If you’d like to read a more detailed progression or find out what happens after attaining enlightenment, download our full eBook, The 4 Steps to Content Marketing Enlightenment.

Alex Barca is a Content Marketing Specialist at Curata. Alex serves as the Editor-in-Chief of the Content Marketing Forum which has a readership of over 40,000 where she frequently blogs about content strategy and marketing. She also is the community manager for the largest content curation LinkedIn Group. Alex can be found at industry conferences such as the MarketingProfs B2B Forum and Content Marketing World. She earned a B.A. in Public Relations at Penn State University in State College, PA.

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