According to our recent Content Marketing Tactics & Technology Planner, the majority of marketers have adopted content marketing as an integral part of their marketing strategy (76% are increasing investment in 2015). However, many of these marketers are still creating product-focused, egocentric content that brings little value to the reader; and they are struggling to compete against other content in the market.
To create non-egocentric content and to rise above the noise, we have provided four steps to content marketing enlightenment — a place where marketers are engaging readers and earning their trust. Within each step, we explain what marketers are doing, what the results are and what tactics to use to bring content to the next level.
If you’d like to read a more detailed progression or find out what happens after attaining enlightenment, download our full eBook, The 4 Steps to Content Marketing Enlightenment.