Content Marketing eBooks: The Ultimate List


With more and more marketers increasing their spend on content marketing, (71 percent this year!) it’s clear that content is making its way to the top of the priority list for many organizations.

If you’re working on building up your content framework, you already know that eBooks are an excellent way to give your readers a deep dive into any topic. (Creating your first eBook? Check out the Content Marketing Pyramid to see how you can get the most mileage out of large pieces of content.)

We have provided you with a list of eBooks that take a closer look at various content marketing topics. These top-notch eBooks will help your organization create, maintain and improve your content strategy. Don’t know where to start with creating infographics? There’s an eBook for that!
Click on the categories in the image above or scroll down to read more about each of the many eBooks.

Know of any other great content marketing eBooks that have helped your company succeed? Let us know in the comments below.

Content Strategy

Even with over 70 percent of marketers increasing their content spend this year, few will find success in overcoming content shock. This eBook provides best-in-class tactics and advice on how to become an enlightened content marketer.

A great content marketing strategy is what sets one organization above another. This eBook helps marketers establish a documented content strategy to boost the effectiveness of their tactics as well as their budget.

Creating valuable content is a necessary requirement to succeed in the online marketing world today. Find out how to create targeted content using buyer personas and lifecycle stages in this eBook.

Your content strategy’s success depends on the readers it reaches. Extend the reach of content by distributing it through the right channels, promoting it to the right audience and repurposing to get the most mileage out of it.

This eBook is comprised of the results of Curata’s third annual content marketing benchmarks study. Find out what tactics are being used by industry leaders and how you can implement them into your own strategy.

Images are a large part of storytelling. Learn how to use visuals to enhance your brand, drive engagement and connect with more customers in this eBook.

This guide gives pointers on how to create an effective, engaging website and best-in-class online presence. Learn how to attract customers with compelling site content in this quick read.

Low on resources? No worries. This eBook will help you build a content team, reward content creation, get the most mileage out of awesome pieces and come up with winning ideas all while on a budget.

Need a boost in the leads department? This eBook has 50 lead generation tips that your business can modify to fit your needs and start putting into action today.

If you need some background on content creation, this is a good read for you. This guide provides information on content strategy, essential types of content, stages of the content funnel and how to promote created pieces.

Authority can make or break a content strategy. Find out how to attain thought leadership and provide the highest quality content for your readers with this guide.

This checklist seeks to help marketers make sure they’re achieving their goals while simultaneously addressing the needs of their readers. Need help keeping track of your strategy? Check it out.

New to infographics or not, this eBook has great tips on how to enhance the quality and effectiveness of your information packed images. Check it out for insights on research, sharing and making your infographics go viral.

How does Content Marketing fit into your overall marketing strategy? Find out in this eBook which dives deep into social media marketing, marketing automation, SEO and more.

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Struggling to build an audience? This guide provides advice and steps to make your content more visible, get more shares and analyze the effectiveness of posts.

If you’re a blogging novice this is a great asset for you. Find out how to pick your topic, find content to blog about, optimize posts, promote content and measure its effectiveness in this eBook.

Anyone can write a blog, but what makes one more popular than another? Headlines, for one thing, have a huge impact on whether or not a reader will pay attention to what you’ve written. Check out this eBook for advice on creating viral content.

Not in love with the idea of blogging or maybe just don’t see the value? This eBook aims to convince you otherwise. Check it out to find out how a blog can be a great asset for you and your business.

Whether you’re new to blogging or not, this eBook is sure to have some new and inspiring tips and tactics you can put into action right away. Check it out if you want to give your blog a leg up.

Want to write a compelling case study? This guide tells you how to highlight your successes and generate leads.

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Social Media

If you’re using the right approach, Facebook is a great place to find customers. This eBook helps marketers develop their objectives, build an audience and create compelling content for Facebook.

So you’re doing social media marketing, but are you really sure it’s worth the investment? Figure out how to measure the ROI of your social efforts and prove its worth to the decision makers in your company.

Understanding social media leads can be complex, but it’s critical to understand the process in order to improve and drive engagement. This eBook helped marketers understand how to increase the effectiveness of their existing efforts.

Having a hard time understanding which social networks you should be investing your time in? Check out how to reach the right people and improve your strategy in this eBook.

New to Twitter and looking to take advantage of the all the sales prospects the network contains? Download this eBook on how to build and maintain a Twitter profile for business.

Insight from peers is essential for staying on top in the evolving world of social media. This eBook surveyed 2,800+ marketers about the current state of social media marketing.

This eBook provides 58 ways to distribute content, shedding light on which social media channels to use and how to use them.

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Content curation is an excellent way to publish consistent and relevant high quality content for readers. This eBook is your guide on how to curate content effectively in under 20 minutes a day.

Intermediate and Advanced

As a content marketer, you know that having, fresh, relevant content is the key to your success.  But GOOD content takes time. In this ebook, you’ll learn how to balance and blend the two halves of content marketing —creation and curation

Readers want information on a variety of topics from diverse sources, but most marketers publish information in their voice only. This eBook provides insight on how to stop egocentric marketing and publish higher value for readers.

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This guide gives step-by-step information on how to measure the marketing metrics that matter using examples of Marketo’s own strategy. Check it out if you need help understanding which metrics to look at and how to interpret them.

This report aims to help readers interpret social data so that they can improve their strategies through consumer insights. Need help understanding consumer trends and your social impact? Give this one a read.

Stuck on the marketing funnel? The best way to start improving your funnel is to measure it – then make the necessary adjustments. Download this eBook for advice on where to start.

People are the key to discovering what is going to improve your business. Find out how to cut through the noise surrounding your data and discover actionable insights about customers in this eBook.

This eBook outlines  4 key categories of metrics that marketers can use to measure the success of their content.

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Technology Trends

This eBook goes into detail on the use and effectiveness of various content marketing technologies and what tasks marketers need help with. Read this report if you need assistance finding your bottleneck or choosing the right tools.

Looking for a tool to help streamline your content marketing process? Although this is not in eBook format, this extensive list provides information on tools that help with everything from sourcing to measuring.

Technology is a large part of content marketing, and in order to succeed in the industry, it’s important to understand how technology and marketing intertwine. Check out this eBook to gain an understanding of the impact technology has on modern marketing.

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Curated content means increased value for readers, improved thought leadership and consistent, relevant content. However, if not done ethically it could do your business harm. Find out how to curate ethically in this eBook.

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This eBook helps readers go beyond first name personalization, accentuate brand voice and improve ROI when it comes to email marketing. Check it out for inspiration and new ideas on how to boost your email strategy.

This eBook guides marketers on how they can amp up their email campaigns with targeted landing pages to increase conversions, grow subscriber lists and improve effectiveness.

In many organizations, email marketing is the most effect content tactic when it comes to driving sales. Read this eBook for insight on how to craft the highest quality email campaigns and get the most out of your efforts.

Cut through a cluttered inbox with these email marketing tactics for both B2B and B2C marketers.

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If you’re new to SEO or maybe just need a refresher, this is the perfect eBook for you. Read this eBook to get started with creating high quality optimized content.

Looking for some new tips, insights and tactics into creating content that will stand out above the rest? Check out this eBook for a step-by-step guide to writing compelling content for search.

Redesigning an effective website isn’t always an easy task and takes a lot of thought and consideration. If you’re currently remodeling, check out this eBook to make sure you’re not making this SEO mistakes.

 Need help determining successful keywords? This eBook offers a bird’s eye view of keyword research, plus many more SEO tips and tricks.

Most online activity begins with search, so you better make sure your content is hitting its SEO marks. Read this eBook if you need to create or update an SEO strategy with new tactics.

If you’re not a beginner and you’re looking for advanced and extensive SEO detail, this is the perfect eBook for you. Check it out for the most up to date SEO information to employ in your content strategy.

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Know of any other eBooks that provide valuable content marketing insights? Let us know! Click here for the full size image.'

Michael is the CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations. (e.g., IDC, Kenan Systems, Prospero (mZinga) and Millipore). Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute and an MS in Engineering from Northeastern University. You can reach him on Twitter at @michaelgerard.

  • Jorge Franco

    This is some list, Michael! Thanks for assembling it and sharing it.

    • Michael Gerard

      You’re welcome Jorge. Feel free to recommend any other content marketing ebooks as you come across them.

  • Chad Pollitt

    Thanks for including my ebook on this list Michael! I’m honored to be mentioned in the same post w/ all these great brands and folks. This is quite a list. How will you top this for your next post? How about stack ranking all of these ebooks by their design? ;)

    • Michael Gerard

      Great idea Chad!

  • Barry Feldman

    Happy to have one of my ebooks included. l

    I have to nominate the one that is the most entertaining and informative I’ve read, “The Beginners Guide to Blogging and Content Strategy” by Shane Snow of Contently. Really fun read, as Shane’s stuff always is.

    Also, I love the “checklist” by Velocity, also one of the web’s greatest writers, Doug Kessler.

    • Michael Gerard

      Thanks Barry. I’ll check these out.

  • Maheshwar Venkat

    Would love to know if you used an existing plugin or coded-up that beautiful pop-up !

  • Loz James

    Hi Michael

    Great list of ebooks – really well put together.

    It’s the perfect complement for a post on my own blog, which covers hardback books:



  • tyoussef

    nice subject . but any one can download free marcketing ebooks for free from

  • Saiful Ebne Hasib