Pay per click—a.k.a. PPC. It may sound like the opposite of everything we’ve ever learned about content marketing. That’s an inbound marketing tactic that provides value
The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of
What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing, making it
Being in charge of content marketing is often overwhelming. While juggling editorial calendars, tight budgets, inadequate resources, and ambiguous metrics, you also have to keep the
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how
Way back in 2013, Velocity published a piece called Crap: Why the Biggest Threat to Content Marketing is Content Marketing. In it, we warned that, as
Having trouble brainstorming your next blog topic? Here are 11 ways to start your search.
Plan your next content campaign just like you’d plan a big Thanksgiving meal. Ensure it has each of these dishes.
Is your content falling flat? Here’s how to ensure success by creating content that helps buyers achieve their goals.