Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. It was the inadvertent outcome of an ABM pilot Curata ran over six months
Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves. Content curation is now a necessity for marketers
Any content marketing strategy will be seriously hindered if the rest of your marketing team doesn’t see its value. But only eight percent of marketers consider themselves
There’s an epidemic failure within marketing to understand what defines quality content. Without a sound definition for quality content, it’s impossible to develop an effective content
A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.
As marketers, we are responsible for producing content at a seemingly ever increasing rate. According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing