According to our recent Content Marketing Tactics & Technology Planner, the majority of marketers have adopted content marketing as an integral part of their marketing strategy
Optimarketing? What does that mean? Robert Rosenthal, author of OPTIMARKETING: Marketing Optimization to Electrify Your Business coined the term in 2003 to illustrate the concept of
Trying to boost blog traffic and engagement, but only have a few minutes to spare? RingLead’s Amanda Nelson gives a series of five-minute tips to growth hack your blog.
The majority of marketers, 71 percent, are increasing their investment in content marketing. Even with this increased investment, however, few will find success in their
Even though 71 percent of organizations are increasing their spend on content marketing this year, few marketers will achieve content enlightenment due to a lack of strategy,
This morning, the runners of the Boston Marathon took to the streets of the city once again in pursuit of crossing the finish line on Boylston.
Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their
There’s no doubt we’ve made significant progress as marketers during the past 20 years of evolution, especially shifting to a laser focus on marketing ROI and
There’s no doubt that content marketing must be part of your marketing strategy, however, you won’t get too far without putting a solid measurement process in
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