One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of a marketing campaign throughout the larger portion of the sales funnel,
If you’re a Marketo user, you probably love how it enables email marketing, lead scoring, account based marketing, lead nurturing, segmented advertising, and analytics. Marketo provides great visibility into leads, campaigns, and their connection with sales pipeline.
This week, we announced the debut of a new content marketing platform, Curata CMP, which helps marketers build a predictable content supply chain.
Here's what we thought of Arnie and Brad Kuenn's latest book, Content Marketing Works. Also included is an exclusive interview with Arnie Kuenn.
Key takeaways from Gini Dietrich's "Spin Sucks," including how this book — primarily about public relations — can apply to content marketing.
Hear why we think Ann Handley's book, "Everybody Writes," is a must-have for all content creators and take a look at an exclusive Q & A with the author.
I’ve had the opportunity to attend many marketing conferences over the past several months, and I’ve sat through a lot of sessions and interviews with some of the industry’s best content marketing gurus. What have I learned?
The majority of marketers, 71 percent, are increasing their investment in content marketing. Even with this increased investment, however, few will find success in their content marketing endeavors as a result of this investment. Unfortunately, the