Content marketing works for B2B businesses. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Meanwhile, 74 percent of
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains
What is your go-to destination for content marketing information? Here are 60+ of the best resources on the web for the latest trends in the industry.
When it comes to content strategy, a lot has been said about the importance of keeping a steady stream of fresh content flowing through your distribution channels.
Producing enough content will likely always be a top challenge for many marketers, due to limited staff, budget, or both. Because of this, content creation tasks often fall
Account Based Marketing (ABM) has the most mojo in marketing right now. It’s an evolving practice that will progress differently in different organizations, but when you
How many “10 Tips to Supercharge Your Content Strategy” and “15 Essential Content Marketing Tools” articles have you seen this week? How about today? I know
Going viral is still the holy grail for many marketers. Not only is viral content a byproduct of one of the most cost effective marketing strategies
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