Sasha Laferte Archive
In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing spend. But better content is a waste of money if nobody
Measurement: it’s the fifth pillar in the content marketing framework with marketing metrics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O started printing Jell-O “best seller” recipes and distributing them for
The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York Yankees of content marketing. But there are currently over 5,500 marketing technology solutions
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish, and then use the net to bring it in? What if
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content with a variety of distribution options, and catering to a risk-averse