If you’re using third party content in your content marketing strategy, you have two options: unlicensed content, and licensed content. It’s worth understanding the pros and cons of each,
One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of
If you’re a Marketo user, you probably love how it enables email marketing, lead scoring, account based marketing, lead nurturing, segmented advertising, and analytics. Marketo provides
Content curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There’s no doubt curation has become
A hands-on guide to content curation featuring advice from over 30 marketing experts.
Find out how we generated 9x more leads by implementing a data-driven content marketing strategy.
Many companies I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is, “Which topic should I
Want to get started with content curation? Use this map to perfect your curation strategy.
This week, we announced the debut of a new content marketing platform, Curata CMP, which helps marketers build a predictable content supply chain.