Looking for ways to improve your marketing strategy? Here are three marketing tactics that you will want to add to your list in 2015.
Key takeaways from Gini Dietrich’s “Spin Sucks,” including how this book — primarily about public relations — can apply to content marketing.
Optimarketing? What does that mean? Robert Rosenthal, author of OPTIMARKETING: Marketing Optimization to Electrify Your Business coined the term in 2003 to illustrate the concept of