You and your team doubtless spend a lot of time creating content for your target market. Once it’s posted, it’s time to sit back and watch
Think back to the last time you walked by a store window and saw something you wanted. Did you get it immediately, or did you tell
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
So you want to become a brain-craving content creator? Well first you need to know a little something about the brain. It doesn’t like to work hard.
In February 2016, Google launched a project called Accelerated Mobile Pages (AMP). The move was seen as a response to Facebook’s Instant Articles. The objective of
In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing