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Act-on Software prices by the number of active contracts. For 2,500 active contacts, it is $500 per month. For 5,000 active contacts, it is $700 per month. For 10,500 active contacts, it is $900 per month.
An active contact is a contact that you are actively emailing through the software. For example, one month you may send a big email campaign so you have a lot of active contacts that month. Then next month, you can reduce the amount of active contacts.
The nice thing about Act-on is that their contracts are all monthly. Other marketing automation providers have hard annual contracts, but this is more flexible and easier to try.
If you have not done so already, you may be interested in reading our Act-on Software Review