What is a Smartass Marketer? According to author Carro Susan Ford, this is an affectionate term reserved for marketers who aren’t afraid to say what they
Here’s what we thought of Arnie and Brad Kuenn’s latest book, Content Marketing Works. Also included is an exclusive interview with Arnie Kuenn.
Here are some key takeaways from Pam Didner’s upcoming book about scaling content globalization.
Optimarketing? What does that mean? Robert Rosenthal, author of OPTIMARKETING: Marketing Optimization to Electrify Your Business coined the term in 2003 to illustrate the concept of
The eBook is one of the most popular ways to get information and, for content marketers, one of the best ways to connect with an audience.
Enhance your content marketing knowledge by diving into one of these books, covering topics such as content strategy and content curation.
What it does Act-on is a relatively new player in the marketing automation space, founded by some of the people behind Amazon’s collaborative filtering based recommendation
Compendium Blogware is a content marketing and blogging platform designed specifically for content marketers. In many ways it competes with popular content management systems such as
Kapost lets you manage the editorial and content creation process from start to finish regardless of your content strategy. Within Kapost, you can brainstorm compelling