The B2B Marketing Trends 2011 Survey report showed that B2B marketers are moving away from traditional marketing tactics and toward content marketing. In fact, 82 percent of respondents now use content marketing in their programs, which makes it more popular than search marketing (70 percent), events (68 percent) and public relations (64 percent) and over two times more popular than print, TV or radio advertising (32 percent).
Please fill out the form below to download a copy of the 2011 B2B Marketing Trends Report.
* required field
eBooks
The Open and Shut Case for Content Curation
Download >
Content Curation: Taming the Flood of Online Content
Download >
5 Simple Steps to Becoming a Content Curation Rockstar
Download >